How I Built This with Guy Raz Jo Loves: Jo Malone CBE (2020)
Aug 22, 2022
Jo Malone, the founder of Jo Malone London and Jo Loves, shares her inspiring journey from a 1970s London kitchen to a renowned fragrance empire. She discusses the impact of family dynamics and a life-changing cancer diagnosis on her identity and career. Jo reveals her innovative approach to scents, including unique products like a fragrance paintbrush. With resilience shining through, she emphasizes the importance of creativity and passion in her entrepreneurial path, highlighting her latest venture’s revival after setbacks.
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Iconic Packaging
- The iconic Jo Malone packaging, with its cream boxes and black ribbon, was created by a client, Isabel Atichwe.
- The black ribbon was inspired by a tie Gary had left on the sofa.
Bergdorf Goodman Deal
- Dawn Mello, head of Bergdorf Goodman, offered Jo Malone a small space in the store.
- Gary insisted on using their own packaging, a move that paid off.
Creating Buzz
- To create buzz before a product launch, generate a sense of anticipation and desirability.
- Jo and Gary employed people to carry empty Jo Malone bags around New York City.