Freight has invested heavily in visibility, data, and layered compliance—yet risk persists. The issue isn’t awareness. It’s enforceability. As markets mature, trust shifts from relationships to standards embedded directly in the transaction. In this conversation, Michael Caney explores how leading 3PLs are operationalizing identity, authority, and participation rules at booking—and how, as adoption scales, those standards are increasingly shaping shipper expectations and broker differentiation.
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