As AI reshapes the marketing landscape, what makes human talent more essential not less? Jeff Levick, CEO of We Are Rosie, shares why performance-based compensation, flexible teams, and the right culture are key to unlocking the full power of people in a tech-driven world.
Jeff Levick is a 20+ year veteran leading media, marketing, and digital growth companies from early stage through IPO. Currently, he serves as the Chief Executive Officer at We Are Rosie, an agency that’s imagining and building a better future for the advertising industry with fractional talent and teams as well as a community-based approach. Prior to joining We Are Rosie in 2023, Levick was the COO of Redesign Health, a venture studio firm focused on the health and wellness vertical. Before that, he was the CEO of The Players’ Tribune, a new media company founded by Derek Jeter that provides athletes with a platform to connect directly with their fans, in their own words. Jeff led the company’s acquisition by Minute Media in December 2019. Jeff served as Spotify’s Chief Revenue Officer from 2011 to 2016, leading the company’s commercial business and its global acceleration from 1mm subscribers to more than 40+mm subscribers. He also grew Spotify’s physical footprint from 11 countries to over 60 markets worldwide. Prior to Spotify, Jeff served as President of Global Advertising and Strategy at AOL from 2009 – 2011 where he was responsible for the overall revenue business including premium display, Advertising.com, research, marketing, ADTECH, and branded entertainment. Before AOL, Levick held various global leadership roles at Google in the US and Europe from 2001 to 2009 where he was also an original member of its advertising team. A frequent lecturer on topics related to media, marketing and digital trends, Levick is also an Executive Director at NYU’s Entrepreneurial Institute. He holds a B.A. from New York University and a law degree from DePaul University in Chicago.
EPISODE CREDITS
Produced, edited and mixed by Ria Tobaccowala
Artwork designed by Ben Damiano
Additional music licensed through Premium Beats
LINKS
Explore more about the new frontiers of work at Rethinkingwork.io
For more actionable insights that inspire subscribe to Rishad Tobaccowala's free weekly substack: The Future Does Not Fit In The Containers Of The Past.
This show is also available on YouTube which includes visual supplements.
Rishad's Book Rethinking Work is available in print and audio. Click here for where to buy.