How to tailor products for India’s GenZ users

In this episode of The Indian Express weekly tech podcast – Our Own Devices, host Nandagopal Rajan is joined by Nipun Marya, CEO at iQOO India to talk about catering to GenZ customers and the intricacies involved in customizing products for this demographic. They discuss sourcing ideas from GenZ, determining the ideal price point, and ultimately offering an experience rather than just a product.

Edited and mixed by Abhishek Kumar

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Introduction Nipun Marya
Customizing for GenZ (00:30)
Sourcing ideas from GenZ (01:28)
Localised behaviour of sourcing ideas (04:41)
Learnings from the Indian market (05:32)
Going beyond numbers to experience (07:52)
Is gaming important for the Indian market (09:21)
Shopping turning social (12:36)
Product and brand experience (14:22)
Aligning with the audience (15:55)
Deciding the right price point (16:47)
Accommodating customers' wishes (18:24)