Australia was the first to make tech pay for journalism with a trailblazing News Media Bargaining Code. Five years on, those deals with Google and Meta are expiring. Meta's walked away. Google's signing one-year extensions.
A new government wants a News Bargaining Incentive – a tax on Big Tech that says: Pay publishers for the content you use, or pay the taxman instead.
So what happens? And should AI, Apple and TikTok be dragged in? I’m joined by Rod Sims, the architect of the code, to map out what comes next.
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Future Media w/ Ricky Sutton and Chapell