Making Markets Ritik Malhotra - The Future of Wealth Management - [Making Markets, EP.66]
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Sep 12, 2025 Ritik Malhotra, co-founder and CEO of Savvy, is at the forefront of the wealth management revolution, helping financial advisors transition to independence. He discusses the challenges advisors face during this shift and how technology can streamline their practices. Ritik also highlights the influence of private equity in the industry and the rise of independent registered investment advisors (RIAs). His insights on building a supportive platform for advisors emphasize the growing trend towards flexibility and client engagement in financial services.
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Why Vertical Integration Beats Pure Software
- Savvy chose vertical integration because operating the RIA lets them control compliance, onboarding, and service nuances.
- Software alone couldn't capture all firm-level processes and advisor-specific needs.
Checkerboard Strategy For Product Build
- Savvy mapped ~200 advisor tasks and prioritized building the highest pain, lowest-solution areas themselves.
- They build where market solutions fail and integrate where good products already exist.
Enable Advisor Autonomy Over Geography
- Let advisors control their niche and client-facing approach rather than forcing uniform regional strategies.
- Provide brand and matching tools so clients find advisors aligned to specific needs.