From Magic to Metrics: Infotainment with Engagify | Episode #96

Would you stop in your tracks if you saw $2,000 thrown on the floor at a tech trade show?

In this episode of Great Things with Great Tech, we dive into the world of event infotainment and engagement with Anders Boulanger, CEO and Founder of Engagify. With a unique blend of magic, psychology, and strategic messaging, Engagify transforms traditional trade shows into captivating, high-impact experiences that drive real business outcomes.

We discuss how Engagify leverages magic, influencer strategies, and crowd psychology to attract, engage, and convert attendees at technology trade shows and corporate events. Anders shares his journey from performing magic as a child, to mastering crowd psychology, and revolutionizing how businesses connect with their audience at events.

Discover how Engagify’s approach to infotainment creates memorable ‘aha’ moments, significantly boosting audience interaction, lead generation, and sales conversions.

Key Takeaways:

1️⃣ How infotainment effectively captures attention at trade shows using magic and psychological triggers.

2️⃣ Why mastering crowd psychology and engagement techniques drives tangible business outcomes at events.

3️⃣ The science behind creating unforgettable “aha” moments that directly tie audience emotion to a company’s core message.

4️⃣ The future of trade shows: digital integration, crowd analytics, and data-driven event strategies.

5️⃣ Practical strategies for overcoming stage anxiety and delivering powerful, persuasive presentations.

🔗 Links & Resources:

🌐 Engagify: https://engagify.ai

💼 Anders Boulanger on LinkedIn: https://www.linkedin.com/in/andersboulanger

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