Jesse Cole: Building An Idea Factory

This week Andrew talks with Jesse Cole — the founder of Fans First Entertainment & owner of the world famous Savannah Bananas. The Bananas have sold out every game since their first season and have entertained millions around the globe. Jesse & his team are fanatical about the fan experience — and have a tireless passion to experiment and do things the world has never seen. In this conversation, Jesse shares powerful ideas on how to be more creative, take bold risks, & win fans for life. You’ll hear Jesse’s system for coming up with 10 new ideas per day, how to build an “idea factory”, why he wears a yellow tuxedo every day, & so much more. This is a conversation you don't want to miss.

Show Highlights:

0:00 - Intro
3:07 - Idea for Savannah Bananas
4:11 - Early days as entrepreneur
5:35 - “Fans first differentiator”
7:12 - Lifelong fans over short-term profits
8:35 - Getting through messy
8:55 - Calling 100,00 fans to thank them
9:24 - Looking to other industries for new ideas
10:11 - Studying Jeff Bezos, Steve Jobs, & other innovators
11:35 - Inspiration from Henry Ford
12:17 - Building an idea muscle
12:51 - 10 ideas per day
14:20 - Saturday Night Live creative framework
16:05 - Debriefing to improve
17:40 - What Jesse looks for in players & cast
22:55 - “We never walk past trash”
23:17 - Why Jesse wears a yellow tuxedo 
25:25 - Dealing with criticism
29:01 - National Baseball Hall of Fame
30:49 - Meeting baseball legend Lee Smith 
31:33 - “Every game is someone’s first game”

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