PNR 158: What Does Fake News Mean for Content Marketing?

In this very special Thanksgiving episode of This Old Marketing, Joe and Robert are together again, first discussing the big partnership news between MXM and C3, setting the stage for a content marketing mega agency. Facebook continues to have problems with fake news, and Joe and Robert discuss what the impact will be for brands. Rants and raves include more Facebook and their big measurement issues. This week's TOM example: Butterball.

This week's news stories:

MXM and C3 Unite to Form the First content Centric Global Agency Network http://www.prnewswire.com/news-releases/mxm-and-european-content-giant-c3-unite-to-form-the-first-content-centric-global-agency-network-300363732.html Facebook Admits It Must Do More To Stop The Spread of Misinformation On Its Platform https://techcrunch.com/2016/11/10/facebook-admits-it-must-do-more-to-stop-the-spread-of-misinformation-on-its-platform/ 7 New Podcast Statistics for 2016 http://www.convinceandconvert.com/content-marketing/7-new-podcast-facts-and-statistics-for-2016/ EPISODE SPONSOR - Intelligent Content Conference. Rates go up on December 17th. Register today: http://intelligentcontentconference.com RANTS AND RAVES http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/making-your-marketing-organization-agile-a-step-by-step-guide http://www.gartner.com/newsroom/id/3502017

http://www.marketwatch.com/story/donald-trumps-war-on-media-is-boosting-subscriptions-donations-for-news-outlets-2016-11-16 http://www.thedrum.com/news/2016/11/16/facebook-vows-be-more-transparent-about-metrics-after-admitting-more-miscalculations

TOM - Butterball http://www.butterball.com/turkey-talk-line http://www.firstlinemedia.com/mnr/butterball_2016/ http://mashable.com/2016/10/31/butterball-turkey-talk-line-text/#hB.FVC2D38qB