E714 | Peppa Wise, Multiverse on Meritocracy in Action: How Great Sales Leaders Are Made

Most people think their options are simple: climb the corporate ladder or start something from scratch.

But there’s a third way.

Together with Will Maunder-Taylor, we’re excited to bring Unsung to life — a podcast exploring one of the most important (and overlooked) opportunities in Europe today: entrepreneurship through acquisition.

Instead of starting from zero, what if you could buy and grow a small business that already works?

In the first episode, Will sits down with Peppa Wise, sales leader at Multiverse, to unpack what actually drives performance — in startups, scaleups, and the kinds of businesses most people overlook.

This episode goes deep on:

• Why talent and drive often beat experience
• How the best companies build true meritocracies
• What separates high performers from everyone else
• Why sales is one of the fastest ways to change your trajectory
• How to hire, develop, and scale great teams

Peppa’s story — from leading teams in her early 20s to helping scale one of Europe’s top sales organisations — shows what happens when companies bet on potential, not just CVs.

Whether you’re building a startup, thinking about buying a business, or just questioning your path — this episode gives you a practical lens on what actually matters.

Follow Unsung for more stories on building through acquisition.

Timestamps

(00:00) Introduction to Unsung and the guest

(03:00) Peppa Wise’s early career & Darktrace

(05:00) Talent vs experience

(15:00) Hiring frameworks & what actually matters

(25:00) Building high-performance sales teams

(35:00) Pipeline, metrics & operating cadence

(45:00) Advice for founders and early-career operators