The Business Method: Interviewing Billionaires, Billion Dollar Founders & the World’s Most Successful People 🎧🔥 Ep.501 ~ How to Get People to Sell Your Product ~ Hanieh Sigari
Apr 21, 2021
Hanieh Sigari, a biochemist and entrepreneur, founded Qyral, a skincare company that combines personalized products with a partner-driven business model aimed at empowering women. She discusses the transformation from her first ventures—achieving remarkable growth in healthcare and eCommerce—to creating opportunities for others. Hanieh emphasizes the importance of alignment with one's grand purpose, the innovative aspects of Qyral's business model, and the strategies she employs for virtual selling and influencer partnerships. Her mission? To redefine success in entrepreneurship.
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Personalization + Social Distribution
- Qyral personalizes every customer's four-step skincare regimen based on an online quiz and lab adjustments.
- Hanieh pairs product efficacy with a network-marketing distribution model to scale income opportunities for partners.
Validate Manually, Automate At Scale
- Automate production when manual lab processes become a bottleneck to scale personalized products.
- Use a phased approach: validate the model manually first, then automate crucial steps for growth.
Lower The Barrier To Entrepreneurship
- Offer low-cost, low-risk entry for aspiring entrepreneurs by covering backend costs and training.
- Provide affordable starter kits and software so partners can begin without inventory or heavy R&D costs.
