S16 E09: Ryan Serhant, Founder and CEO of SERHANT., Star of Netflix's 'Owning Manhattan'

Scott Kerr is joined by luxury real estate titan Ryan Serhant, founder and CEO of his eponymous brokerage SERHANT. He is also the star and executive producer of the hit Netflix reality series 'Owning Manhattan’. Ryan returns to the show to discuss the unique strategic framework credited to the company's rapid growth and success, and how 'Owning Manhattan' has become a global demand engine for the firm and "competency porn" for viewers. Ryan also shares his approach to leadership, accountability, and culture and highlights “The Serhant Effect” brand impact on agents' careers. As the exclusive brokerage for Mercedes‑Benz Places luxury branded residences in Miami, Ryan talks about his sales strategy for projects with existing brand equity and how virtual launches force decisions and speed. Ryan believes there's no real slowdown in top‑end New York luxury pricing, cities should be treated like corporations and the housing market is like a superhero movie. Plus: Why authentic stories move luxury real estate (and luxury brands)

Featuring: Ryan Serhant, Founder and CEO of SERHANT, and Star of Netflix's 'Owning Manhattan (serhant.com, netflix.com)

Host: Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast: It's a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

Stay Connected: scott@silvertoneconsulting.com