Ep.162 - The Power of Moments!

You just finished a perfect $100M project on time, under budget, safest job in Arizona, passed every audit. Your neighbor finished a year late, $3M over, a total nightmare. Who gets the next job? The neighbor. Why? Because they created more moments. Jason breaks down "The Power of Moments" by Chip and Dan Heath to show you how defining moments not flawless execution determine what customers remember and who they choose. You'll learn the four elements that create memorable experiences (elevation, pride, insight, connection) and how to strategically build peak moments throughout your projects so you stop being the unsqueaky wheel that gets ignored.

What you'll learn in this episode:

• Why doing great work isn't enough: Customers remember moments, not details, and the team with more frequent mental moments gets selected
• The four elements of defining moments: Elevation (rise above routine), Pride (commemorate achievements), Insight (deliver realizations), Connection (bond people together)
• Real examples: Popsicle hotline at Magic Castle Hotel, trial lawyer graduation ceremony, Signing Day for college athletes, Brinker Capital work anniversaries
• How to apply this in construction: Creating moments when solving design issues, tracking down permits, handling big problems for owners and designers
• Why organizations dramatically underinvest in building peaks and instead just fill potholes

Are you creating strategic moments throughout your projects, or are you the unsqueaky wheel doing perfect work while your competitor gets the next job?

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Also, here are links to our YouTube Channels:

· Jason Schroeder YouTube Channel: https://www.youtube.com/channel/UC4xpRYvrW5Op5Ckxs4vDGDg

· LeanTakt YouTube Channel: https://www.youtube.com/c/leanTakt

· LeanSuper YouTube Channel: https://www.youtube.com/channel/UCzQDevqQP19L4LePuqma3Fg/featured

· LeanSurvey YouTube Channel: https://www.youtube.com/channel/UC-Ztn3okFhyB_3p5nmMKnsw