#148: FOUNDER: The Rise of Functional Music in Wellness Spaces: Freddie Moross

Freddie Moross, founder of Myndstream, joins Sound Connections to unpack the growing role of functional music in wellness, hospitality, and care environments.

This conversation explores how intentional audio can shape experiences inside spas, hotels, and treatment spaces, and why music should be treated as infrastructure rather than background noise. Freddie explains how soundtracks can guide guest journeys, influence emotional outcomes, and help wellness spaces create more meaningful environments.

We also discuss the economics behind the global wellness industry and why wellness-focused consumers represent one of the fastest growing and most engaged segments in hospitality.

Along the way, Freddie shares lessons from building a music technology startup in a niche category, including the advantages of starting with owned assets, the challenges of licensing and distribution, and what it takes to scale a focused product in a complex industry.

Now live on Sound Connections Podcast.

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Produced by Amplitude Ventures AS.