Content Inc. - The Podcast 232: Out of Original Ideas? Try Recombination
Jul 27, 2020
A conversation about why original ideas may be gone and how recombining concepts can spark creativity. Practical rules for crafting a clear content mission get unpacked. Guidance on prioritizing purpose over platform and declaring a bold area of differentiation. A simple workshop approach helps teams refocus on audience, material, and outcome.
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Craft A Three-Part Content Mission
- Define a content mission statement with one core audience, the material you'll deliver, and the audience outcome.
- Revisit this statement with your team and keep it simple and outcome-focused.
Put Purpose Before Channels
- Pick your why before choosing channels like blogs or TikTok.
- Channels follow purpose, not the other way around.
Be Narrow And Specific
- Specify one core target audience; avoid trying to serve many groups.
- Clearly state the material format and the measurable outcome you deliver.
