The Game with Alex Hormozi Rich People Buy Differently (So Price Like It) | Ep 949
24 snips
Mar 3, 2026 They argue that targeting wealthy buyers and pricing for value, not cost, drives far greater profits. Topics include using Pareto for profit focus, building premium offers first, and pricing upsells in 5–10x tiers. They cover qualifying leads, using price as a signal, and why fewer high-ticket sales beat many low-margin ones.
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Price Upsells Five To Ten Times Higher
- Price each higher tier 5x–10x the prior and expect ~20% uptake to dramatically increase revenue.
- Example: 800 customers at $10 and 200 at $100 doubles revenue; a few high tiers can cover overhead and multiply profit.
Build Your Business Top Down Starting High
- Start building your pricing ladder high and add lower tiers later; top-down anchors brand messaging and is operationally easier.
- Alex cites Tesla starting with a $250k Roadster, then moving down to mass models as an example.
Stop Pricing Based On Your Own Budget
- Stop selling from your own wallet and imagine every prospect is rich to avoid underpricing.
- If raising price would terrify you, use the thought experiment: what would you deliver for 10x the price?
