The Unofficial Shopify Podcast

SHOPIFY EDITIONS WINTER '26

10 snips
Dec 16, 2025
Shopify's latest updates are game-changers for store owners. Native A/B testing now allows for easy split testing and scheduling changes. The new SimGym can simulate user behavior to enhance conversion. Excitingly, the Product Network lets users earn commissions easily, with one earning $1,400 in just 30 days. Plus, the Shop App has soared in popularity, ranking #1 over BFCM. Learn how to leverage these tools for your business success and make the most out of the latest features.
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INSIGHT

Remove Features That Hurt Conversion

  • Split testing can reveal that your proudest features actually hurt conversion.
  • Removing unnecessary complexity often improves performance more than adding features.
ADVICE

Use Simulations When Real Traffic Is Scarce

  • Use SimGym (AI-driven persona simulations) as an alternative usability tool when traffic or user tests are limited.
  • Treat its suggestions as starting points, not definitive replacements for real user data.
ADVICE

Let Sidekick Fetch Reports And Build Flows

  • Use Shopify Sidekick to fetch analytics and generate reports quickly instead of hand-clicking through admin.
  • Ask it to create customer segments or Shopify Flow automations to save time and speed implementation.
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