Sherry Goldman's guest is Steve Turner, co-owner and principal of Solomon Turner PR. Sherry and Steve discuss the fundamentals of public relations and how developing sound strategies can drive strong results. Their conversation spans developing strong objectives and strategies, identifying audiences and appropriate communications channels for campaigns, and evaluating ROI.

Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Let's Talk PR & More Show #115: Steve Turner, Solomon Turner PR, on PR that drives results