PodCraft by Alitu: Honing the Craft of Podcasting Lessons From 3 Years of Podcast Marketing Trends
9 snips
Aug 22, 2025 
In this discussion, Jeremy Enns, founder of Podcast Marketing Academy, reveals insights from his three-year Podcast Marketing Trends report. He explains why independent podcasts are thriving while big shows falter. The role of video content is highlighted, along with the diminishing returns of social media for growth. Jeremy also explores the importance of compelling show concepts, innovative tools like Alitu for podcast creation, and how email newsletters can enhance audience engagement and podcast visibility.
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Report Grew From Client Notes To Annual Study
- Jeremy started the report to benchmark growth for his clients and then expanded it widely.
- What began as a few dozen shows became an annual project because the data proved useful to many podcasters.
Quit Social Media If It Hurts Your Creativity
- Consider leaving social media if it drains creativity and delivers poor ROI, because more podcasters report quitting it.
- Focus on non-algorithmic platforms like audio and newsletters to protect creative freedom and mental health.
Algorithms Change What Creators Make
- Algorithms change incentives and often make creators produce for the system rather than their creative energy.
- Choosing whether to play the algorithm game is a strategic decision with creative trade-offs.
