What Are Your Really Buying in Programmatic?

Eric Tilbury, Head of Programmatic at Inuvo, shares a candid look at programmatic advertising—how incentives shape outcomes, where campaigns go wrong, and how to buy smarter.

SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-what-are-your-really-buying-in-programmatic

In this episode, you'll learn:

• Why most buyers don't know where their ads are actually running
• How "good performance" can come from low-quality or fraudulent inventory
• Why humans don't click ads—and why that matters more than you think
• How to rethink programmatic as a branding channel, not just a performance lever
• Where AI helps in programmatic—and where human judgment still matters
• Why platform metrics should guide optimization, not define success

Key takeaway: If you don't know what you're buying, your strategy is built on assumptions—and your results will be too.