Second Life The Who What Wear Podcast: Is Your Closet Making You Cancel Plans? Overcoming Fashion Frustration With Evereve Co-Founder Megan Tamte
Mar 25, 2026
Megan Tamte, co-founder of Evereve who built a womenswear brand from a dressing-room revelation. Lauren Eggertsen, Executive Editorial and Style Director at Who What Wear, expert in trends and styling. They discuss a national State of Style survey, why women cancel plans over wardrobe uncertainty, curation and shopping rules, closet cleanouts, and how retailers can better listen to customers.
AI Snips
Chapters
Transcript
Episode notes
Dressing Room Breakdown Sparked EverEve
- Megan Tamte started EverEve after a dressing-room breakdown when post-mom identity and available fashion didn't align.
- That car-ride home sparked a vision for modern, wearable, versatile clothing paired with a supportive community.
Survey Reveals Fashion Is Care But Also Intimidation
- EverEve's State of Style survey found 70% of women feel intimidated by fashion and 53% have skipped events because they didn't know what to wear.
- The data shows women value fashion as self-care yet lack clear guidance, validating stores' focus on real-world solutions.
Curation That Prioritizes Real Lives
- EverEve curates trends into wearable edits emphasizing ease, versatility, and a touch of edge, avoiding impractical extremes like micro shorts.
- Their guardrails prioritize modernity, comfort, and pieces that move with busy women's lives.