NDPNDNT Podcast Q&A #3 with Nic D and Connor Price - Nic talks about calls from labels, IG Reels vs TikTok, how to convert content to real streams + more
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Jun 8, 2022 
Connor Price, an independent artist known for his innovative strategies in music promotion, teams up with Nic to dive into the world of independent artistry. They tackle the pressures of perfectionism and its creative toll. Connor shares insights on leveraging TikTok and IG Reels for stream conversion, while Nic discusses label interactions. They also debate the length of songs, the necessity of music videos, and the merits of using professional vs. smartphone cameras for content creation. Get ready for actionable tips and a dose of creative inspiration!
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Algorithms Suppress Direct Promotion
- TikTok and Instagram algorithms reduce reach on content that overtly promotes off-platform links.
- Creators hide phrases like "link in bio" to avoid comment suppression.
Instagram Reels Growth Story
- Connor gained 100k Instagram followers in three weeks by posting Reels.
- India became a top listener country after TikTok was banned, showing Reels' power internationally.
Make Short Songs for Streams
- Make songs short (around 2 minutes) to encourage more plays and streams.
- Structure songs to maximize replay value by sometimes ending without a final chorus.