AI has permeated every conversation since 2024, but CMOs have yet to use it to its full potential. In this episode of Marketing Vanguard, live from the World Economic Forum at Davos, Bonnie Pelosi, CEO EMEA at Microsoft, reveals the truth about AI in marketing - what’s going right, what’s going wrong, and everything in between.
What You'll Learn:
- How to embed governance into AI implementation from day one
- Why CMOs must act as connectors across the entire C-suite
- The "Customer Zero" mindset and why AI use cases must be geared, first, towards customers
- How to lead cultural transformation, not just technology rollout
- Why curiosity and empathy are non-negotiable CMO competencies
- The distinction between tactical and strategic leadership
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Marketing Vanguard