The HeyCreator Show Case Study: How The Hustle And Other Newsletters Maximize Email Capture
Jun 13, 2023
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Feature Evergreen Deep Dives Prominently
- Put evergreen, high-value deep dives prominently and timely briefs in a smaller column.
- This highlights invested content and reduces perceived churn for returning visitors.
Keep CTAs Simple And Repeated
- Keep CTAs minimal and consistent: 'Join free' plus audience size and time-to-read.
- Match visual simplicity to your brand and repeat the PCAT message across page elements.
Use Pop-Ups But Watch Main KPIs
- Test full-screen and scroll-triggered pop-ups; they can dramatically raise signups fast.
- Monitor business KPIs because pop-ups can harm other conversion goals like calls or purchases.