Dev Interrupted Scaling Smart: Strategies for Product Development | Semgrep’s Adam Berman
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Aug 6, 2024 Adam Berman, Head of Engineering at Semgrep, shares his insights on scaling product lines within a company. He discusses the challenges of transitioning from a single product to multiple offerings, emphasizing the role of strong organizational design and effective collaboration. Adam highlights the importance of user feedback in the development process and balancing innovation with stability. He also delves into the need for rapid iteration and learning, advocating for a mindset shift from building products to fostering a culture of experimentation.
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Protect The Core Product
- Be explicit with leaders about the drag a new product will place on existing teams.
- Isolate the experimental stack to protect product stability and throw away throwaway code later.
Started Solo, Scaled To Launch Team
- Adam started the second product as a solo founder and used hack-week prototypes plus 10–20% contributions from colleagues.
- The team grew to a focused 4–5 people full time by launch three months before release.
Split Teams By Workflow Focus
- Split teams when their workflows and expertise diverge to reduce cognitive overload.
- Keep communication lines and shared planning to preserve collaboration across teams.