Knowledge at Wharton The Auto Industry: On the Road to Disaster or Recovery?
Feb 7, 2007
26:13
Last May Knowledge at Wharton spoke with John Paul MacDuffie a management professor at Wharton and co-director of the International Motor Vehicle Program about the state of the auto industry. It seems that not much has changed since then except maybe for the worse. 2006 was the first year since 1991 that Detroit’s Big Three were all in the red. Ford’s situation seems direr than ever; Chrysler which was profitable until mid 2006 is now preparing a restructuring plan to roll out this month; and Toyota has claimed the number-two spot in the U.S. auto market just behind GM. Knowledge at Wharton asked MacDuffie whether he expects any surprises or new strategies in 2007.
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