CDO Matters Podcast

CDO Matters Ep. 70 | The State of MDM 2025

Feb 21, 2025
Explore the transformative impact of AI on Master Data Management as it heads into 2025. Discover how cloud migrations and unstructured data are reshaping strategies. Insights from the latest market analysis reveal ROI challenges and shifts among vendors. The discussion emphasizes the need for robust data foundations and centralized governance in evolving data landscapes. Personal anecdotes enrich the exchange, creating a community feel while unpacking the complexities and future trends in MDM.
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ANECDOTE

MDM for Classic AI

  • Nestle Purina uses structured master data from MDM in their data lake to improve data science processes.
  • Lexmark also leverages MDM for machine learning use cases.
INSIGHT

MDM and Knowledge Management

  • MDM is evolving towards knowledge management to accommodate the needs of AI.
  • This involves adding context to data, moving beyond simply managing data objects.
ADVICE

Pure-Play vs. Platform

  • Choose pure-play MDM vendors for agility and flexibility, especially for cloud migrations or ERP consolidations.
  • Consider partnerships with data management platforms for advanced analytics, like knowledge graphs.
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