What Next | Daily News and Analysis

Big Tech’s Climate Fight…on Pause?

14 snips
May 3, 2026
Robinson Meyer, founding executive editor of Heatmap News and climate and energy reporter. He breaks down Microsoft’s massive 75 million-ton carbon removal buy and why its pause shakes a fragile market. Short takes on carbon removal basics, how policy and industrial strategy shape commercialization, and what losing a dominant buyer means for pricing, startups, and global competition.
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INSIGHT

Microsoft Is The Carbon Removal Market

  • Microsoft dominates the carbon removal market by purchasing roughly 75 million tons, dwarfing the next biggest buyer at 1.8 million tons.
  • That concentration means Microsoft effectively created demand and price signals for an industry that otherwise had almost no buyers.
ANECDOTE

Startups Built Around Microsoft's Promise

  • Robinson Meyer recounts that Microsoft bought almost nothing in 2021 and then scaled to 75 million tons, creating many startups that assumed Microsoft would be the buyer.
  • CEOs and analysts told Meyer firms' business models relied on Microsoft's purchases to exist.
INSIGHT

Most Tons Are Promises Not Delivered

  • Microsoft's contracts are purchase-on-delivery commitments that buyers use to secure financing for building removal capacity.
  • Many of the 75 million tons are promises tied to future projects, so pausing lets Microsoft assess which startups can actually deliver removals.
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