#57 Peppermint Grove Fragrances: How Hannah Drury Built a $40 Million Fragrance Empire in a Saturated Industry

My next guest is a very dear friend of mine Hannah Drury. We’re actually each other’s bridesmaids. Hannah is such a powerhouse! She’s the founder of Peppermint Grove and Moss St Fragrances, which is stocked literally everywhere, including Myer, Bloomingdales and Galeries Lafayette. You go into any store that has a home fragrance section, you’ll see one of her brands. Not only this, she also white labels, as manufactures for a lot other brands in the industry. 

Hannah’s built this to be a $40m million business and then tragedy struck at covid, when she lost control of her supply chain. 

This was a pretty tough time that we lived through together!

But she picked herself right back up and turned lemons into lemonade. Yep she seized on the opportunity and started making hand sanitisers. And it was also the catalyst to really focus on her eComm business. 

But the major turning point was the vertical integration of her business into the expansion of her perfumery business, which now has over 5000 fragrances in the fragrances library, and is achieving incredible double figure growth year on year. 

Of course I always love chatting to this one, you may need to turn the volume down because she’s one of the few people in the world louder than me, but you will absolutely love our chat! 

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