Sex Stories: Real People Talking About Sex, Love & Relationships

337 | Life Is Short, Have An Affair: Paul Keable & Ashley Madison

Mar 10, 2026
Paul Keable, Chief Strategy Officer of Ashley Madison and longtime company executive, explains why people pursue affairs and how secrecy and social judgment shape choices. He discusses sexless marriages, discreet non-monogamy, compassionate affairs during caregiving, dating-app fatigue, and why many women seek better sexual fulfillment outside traditional relationships.
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INSIGHT

Sexless Marriages Push Women To Discreet Sites

  • A major driver for women joining Ashley Madison is unsatisfying or sexless marriages despite loving their partners.
  • Keable cites an academic finding that ~80% of women in the study reported sexless or orgasmless marriages.
INSIGHT

Men Seek Affairs For Validation More Than Sex

  • Men often cheat for emotional validation, not solely for sex.
  • Keable references research showing men report feeling unwanted and seeking desire and affirmation outside their relationship.
ANECDOTE

Compassionate Affair During Caregiving

  • A lawyer cared for her husband with early-onset Alzheimer's and used Ashley Madison to find a discreet intimate connection.
  • Paul Keable recounts she stayed married, said the affair reduced stress and helped her be the wife he needed.
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