Into The Wild 94. How to Market to Gen Z Consumers with Tina Wells
Tina Wells is a business strategist, advisor, author, and the founder of RLVNT Media, a multimedia content venture serving entrepreneurs, tweens and culturists with authentic representation.
She has been recognized by Fast Company's 100 Most Creative People in Business, Essence's 40 Under 40 and more.
For over two decades, Tina has led Buzz Marketing Group, an agency she founded at age 16 with clients like Dell, The Oprah Winfrey Network, Kroger, Apple, P+G, Johnson & Johnson, and American Eagle.
She is also the author of seven books, including the best-selling tween fiction series Mackenzie Blue, its 2020 spinoff series, The Zee Files, and the marketing handbook, Chasing Youth Culture and Getting It Right.
Tina's board positions have included THINX, the United Nations Foundation's Global Entrepreneurs Council, The Franklin Institute and Young Entrepreneur's Council. She has also served as the Academic Director for Wharton's Leadership in the Business World Program at the University of Pennsylvania and is a member of the 2017 Class of Henry Crown Fellows within the Aspen Global Leadership Network at the Aspen Institute.
Grab something hot and listen in to hear what you need to focus on when marketing to Gen Z consumers.
In this episode you will learn about:
- What prompted Tina to start her business at 16 year old
- Building on foundations
- What it's like to write middle-grade fiction
- What compelled Tina to write books for middle-grade fiction
- Where the idea of the book series came from
- The keys to marketing to Gen Z
- The importance of authenticity and creativity when marketing to Gen Z
- The Gen Z mindset and what we need to know
What it means to be a wild woman:
"Existing on my own terms, and not letting anyone define for me what that means."
-------------
Got a minute? Would love a review!
Click here, scroll to the bottom, tap, and give me 5-stars. Then select "Write a Review." Make sure to highlight your favorite take aways.
Subscribe to level up your businessSubscribe here. -------------
Connect with Tina Wells
Connect with Renée Warren