WBSRocks: Scaling Growth with AI, Enterprise Software, and Digital Transformation WBSP264: Grow Your Business by Learning How To Win More Loyal Customers With Happy Email and Mailbot w/ a Panel of Experts
A lot of you might feel that email is dead. That's not true at all, especially if you are talking about consumer-centric businesses for which engagement is key to staying on top of their mind, which may not be possible through other methods because they could be cost-prohibitive. It could also be true with some B2B businesses where cross-sell, and up-sell opportunities might exist. Also, you might not like the automation through bots because of impersonal interaction. But a bot is far better than no chat option at all. It could be very handy to enable a 24X7 customer service chat option for businesses where hiring costs of customer service agents might not be justifiable. So what are the strategies that matter when it comes to email and mailbots?
In today's episode, we invited a panel of cross-functional experts for a live interview on LinkedIn who brings significant expertise to discuss how to win more loyal customers with happy email and mailbot. We discussed the scenarios where email marketing will be fit vs. where it might not be as fit and how it can help with loyalty. Finally, we covered the differences between mailbots and chatbots, and if they have a place, don't have a place, and where do they have a place?
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