New Media Organic Audience Growth is Getting Harder -- Here's What's Working Now
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Jun 13, 2025 Discover effective strategies for audience growth on LinkedIn, including innovative lead magnets that convert engagement into email subscriptions. The conversation delves into the pivotal role of video content, sharing insights into overcoming production challenges and enhancing engagement. They explore successful content formats adaptable to various sectors, especially finance, while tackling the complexities of managing email lists and dormant subscribers. The hosts also discuss rebranding the podcast to resonate with a wider audience.
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Embrace Video for Growth
- Invest in video content on platforms like YouTube or Instagram to maximize reach and conversions.
- Video holds audience attention longer and allows embedded calls to action with high conversion rates.
Early YouTube Growth Success
- Matt McGarry started publishing YouTube videos recently and gained thousands of views and 6,000 subscribers.
- His webinars adapted as YouTube videos achieved tens of thousands of views, showing early ROI on video efforts.
Outsource Video Production Tasks
- Hire affordable editors and thumbnail designers to improve video quality without heavy personal time investment.
- Good thumbnails are crucial and can be outsourced for $25-$50 each to boost video performance.