Akimbo: A Podcast from Seth Godin

Don't be evil (E)

36 snips
Apr 24, 2024
The podcast explores Google's cultural impact, revenue model, and the power of search advertising. It discusses the significance of project-based learning in education and how to identify game changers in technology and culture. The narrative delves into ethical principles like 'Don't be evil' and the dominance of Google and Facebook in shaping online interactions.
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INSIGHT

From 'Leave Google' To Keeping Users Searching

  • Google initially aimed to be a place you 'come to and leave' unlike portals that wanted you to stay.
  • Growth ambitions later pushed Google to design features that kept users doing more searches.
INSIGHT

What 'Don't Be Evil' Meant—and How It Shifted

  • 'Don't be evil' initially meant serving the user's long-term interests and not being greedy.
  • Over time, competing internal incentives complicated that motto's practical meaning.
ANECDOTE

Genius Lyrics Exposed Google Scraping

  • Genius.com planted hidden markers to detect Google copying their lyrics and found Google had been scraping the content.
  • Seth uses this to illustrate how Google sometimes appropriated third-party content to keep users on its pages.
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