While running a day spa together Courtney Dunlop and Michelle Feldman had a lightbulb moment to launch their own natural wine brand that wouldn’t leave you feeling hungover the next day, or with any blemishes on your skin. Enter Good Clean Wine!
In this episode we cover their move to differentiate themselves on the shelf through branding, and doubling down to make their price point highly attractive to women who want good quality, European natural wine that doesn’t break the bank account.
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