Bloomberg Businessweek Rise of Women Owned Wines
Mar 31, 2026
Mandy Oser, owner and wine director of Ardesia in Hell’s Kitchen, curates under-the-radar wines and champions women-led wineries. She talks about younger drinkers choosing values and stories, explains rise and cost of de-alcoholized wine, highlights curious orders from natural and sparkling styles, and spots underappreciated regions like Uruguay, Hungary, and Armenia.
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Younger Drinkers Want Stories Not Just Alcohol
- Younger drinkers are shifting how they drink rather than abandoning wine entirely.
- Mandy Oser sees curiosity about producers, values, and styles driving demand for stories behind bottles at Ardesia.
Explain Why Dealcoholized Wine Costs More
- Explain production and cost to customers when offering de-alcoholized wine because removal raises prices.
- Mandy recommends telling the story of processes like cool-temperature spinning to justify higher prices and preserve flavor.
Curiosity Fuels Interest In Unusual Regions And Styles
- Diners at Ardesia show curiosity for under-the-radar regions and natural wine styles like pet-nats.
- Mandy lists Hungary, Serbia, natural wines, and pet-nats as items that spark guest interest and experimentation.