Marketing Made Simple

#17: How to Put Your Sales Funnel Into Action

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Oct 13, 2021
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ADVICE

Build Your Brandscript Early

  • Do create a Brandscript and one-liner in meeting two to guide all messaging decisions.
  • Use MyStoryBrand.com to store and iterate your Brandscript for each product or service.
ADVICE

Wireframe Your Website With Script Language

  • Do draft a website wireframe in meeting three using language from the Brandscript.
  • Focus this session on where to place clear messages and calls to action on the site.
ADVICE

Design Lead Generator And Nurture Emails

  • Do decide on a lead generator and the follow-up nurture emails in meeting four.
  • Build the lead magnet to capture emails and a clear email sequence to move people toward your CTA.
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