The Game with Alex Hormozi Part 7: Continuity Offers | $100M Money Models Audiobook
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Aug 19, 2025 Explore the power of continuity offers to boost customer retention and revenue. Discover how strategic bonuses can enhance membership engagement and drive profitability. Hear a unique story from the trash industry about taking bold risks for success. Learn the art of using continuity discounts to create lasting customer relationships. Finally, grasp effective design strategies for these offers by understanding psychological motivators and the importance of clear communication.
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Lead With The Bonus
- Advertise the bonus, not the membership, and stack credible bonus values to anchor offerings.
- Offer the bonus standalone for more upfront cash and present continuity as the way to get the bonus free.
Price To Steer Decisions
- Price the one-time option higher than continuity to nudge buyers into subscriptions; adjust ratio to hit desired split.
- Use tested multipliers (e.g., 1.33x for ~50% continuity) as starting points and calibrate for your market.
Use Bulk Prepay Upsells
- Offer bulk prepaid discounts (e.g., buy five months, get one free) to boost 30-day cash by converting some subscribers to prepaid.
- Even a small uptake on bulk upsells can materially improve short-term profitability for advertising.
