Open Market Marketecture CEO Jeremy Bloom on the New Adtech Media
Apr 1, 2026
Jeremy Bloom, founder and CEO of Marketecture and former adtech leader at TubeMogul and Adobe, explains why he left operating roles to build practitioner-led B2B media. He discusses the rise of operator-driven coverage and what legacy trades miss. Conversation covers community-led content, Marketecture’s house-of-brands strategy, acquisition moves like AdTechGod, and lessons from live events and channel playbooks.
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Why Jeremy Left Ad Tech To Build Marketecture
- Jeremy left senior operator roles (TubeMogul, Adobe) to start B2B media because he wanted to build community and 'start over' after the pandemic.
- He merged with AdTechGod and Ari to combine product expertise, community hype, and his commercialization/partnership skills into Marketecture.
Marketecture Was Built As A True Merge
- Marketecture's merger was structured as a true merge, not a buyout, combining Ari's product leadership, AdTechGod's community hype, and Jeremy's commercialization role.
- Jeremy took on sales, partnerships, and even appeared on camera to grow revenue quickly.
Practitioner Voices Trump Polished Neutrality
- Marketecture represents a broader shift from reporter-led trade media to practitioner- and founder-led media driven by authenticity and lived experience.
- Jeremy argues credibility now comes from real operator voices and practical expertise rather than polished neutrality.