The Business of Boutique Fitness 723: Live from The HFA Show 2026: Lise Kuecker and Mike Goscinski
Y'all may not realize it, but decisions made in Washington D.C. and state capitals shape your studio's operations, contracts and long-term viability—and typically feel out of your control.
Learn about the value of advocacy and how you have a stake (and more influence than you think) in Episode 723: Live from The HFA Show 2026: Lise Kuecker and Mike Goscinski, the Chief of Staff at the Health and Fitness Association.
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Politics matter: legislation impacts your business whether you engage or not
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Shifting perceptions: gaining credibility and positioning as part of preventive healthcare
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Promising opportunities: GLP-1 research, Medicare fitness benefits and more
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Your voice counts: small businesses make policy real and tangible for lawmakers
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Allies are everything: supporting HFA can unlock major wins for your business
Whether it's click-to-cancel, cold spa regulation or using HSA funds for fitness memberships, laws can make or break our industry. Uncover what you need to know in Episode 723.
The Health & Fitness Association is the only global trade association dedicated to protecting, promoting, and growing the health and fitness industry. We support active, healthy living by advocating for health and fitness businesses, delivering industry research and providing education that drives professional growth. Connect with HFA:
Health & Fitness Business magazine
Catch you there,
Lise
PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!