The Brian Buffini Show

S2E354 Brian Buffini's Bold Predictions - Hope and a Plan for 2026

26 snips
Dec 9, 2025
In a world filled with pessimistic views about the 2026 real estate market, optimism shines through as Brian Buffini predicts a return to a balanced market reminiscent of 2019. He dives into effective strategies for reaching the median home seller, who is typically 64 years old. Family dynamics emerge as a major motivator for selling, while insights on first-time buyers reveal they're older than many expect. With a new program, the Blitz, set to revolutionize lead generation and sales for agents, hope and actionable plans take center stage.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
INSIGHT

Target The 64-Year-Old Seller

  • The median age of a home seller is 64, so marketing must target older demographics.
  • Brian criticizes overemphasis on influencer/TikTok strategies that miss the actual seller profile.
ADVICE

Network With Contractors For Leads

  • Build relationships with local contractors and suppliers as early warning signals for home improvement or selling.
  • Keep regular contact with painters, plumbers, designers, and appliance sellers to catch seller intent early.
INSIGHT

First-Time Buyers Are Older

  • The median first-time buyer age is now around 40, delaying household formation.
  • This shift reduces first-time buyer share and calls for different outreach strategies.
Get the Snipd Podcast app to discover more snips from this episode
Get the app