7 Experts Share The Strategy – PTC 400

For my 400th episode, I've reached out to 7 of my favorite podcasters to share the strategy they use to grow their business.

THE BEGINNING

This podcast actually started as a blog. After writing for a few months, Dave Jackson from School of Podcasting reached out.

Dave is an amazing, generous expert in the podcasting space. I had listened to many of his episodes and knew what he was all about.

One Saturday afternoon in 2013, Dave and I jumped on the phone. He told me he saw my stuff on the New Media Expo blog and liked what I was offering.

Over the next hour, Dave and I talked about our past, what we were doing online and our visions for the future. We realized there were many ways we could help each other.

At one point, Dave asked why I didn't have a podcast.

Great question.

Podcasters would probably be more interested in listening to a podcast rather than reading a blog. So, I pivoted.

On that call, I decided I would launch my own show to help podcasters improve their content and give them more confidence in their show.

The first episode of Podcast Talent Coach was published on July 19, 2013.

I'd love to say I've published a show every week since. But, that's not the case. I've had plenty of battles with Impostor Syndrome and motivation.

There was one summer early on when I wasn't sure I was on the right path. No new episodes were published for a few months.

I finally got back on track and have been publishing fresh content ever since.

INTERVIEWS

Most episodes of the show have been solo shows. Just me sharing information to help you transform your information into entertainment.

On Episode 100, I had the first voice on my podcast that wasn't mine. That episode featured other podcasters asking questions.

Episode 204 featured my first pseudo-interview. It was actually a coaching sessing with Tony Muckleroy of Jeep Talk Show. This actually became one of my most popular episodes. Probably because Tony is so great.

My first real interview happened on Episode 276. Zoe Routh joined us to talk about the ways she uses her podcast to grow her business.

Over the years, I've interviewed a few other experts. But, most of my episodes are still solo shows. Teaching has been my strategy.

This may change in the future. After 400 episodes, I'm starting to feel the itch to talk to others.

That's the great thing about podcasting. It's your show. You can do anything you'd like. You make the rules.

We'll see how things go. I just want to thank you for being on the ride with me.

GROW YOUR BUSINESS

On this episode, 7 of my favorite podcasters will share their strategy to use their podcast to grow their business.

DAN MILLER

When I first started my online journey, I started following Dan Miller. He is the best selling author of 48 Days To The Work You Love. He hosts the 48 Days podcast as well.

I discovered Dan through Dave Ramsey. The year isn't so clear, but I believe the first product I purchased from Dan came in 2011.

Here is Dan sharing his strategy to use his podcast to drive his business.

Thanks, Dan. Find Dan Miller at https://www.48days.com/listen/.

DAVE JACKSON

As I mentioned, Dave Jackson was instrumental in the creation of this podcast. He and I also host the Podcast Review Show together. You can find that show at https://www.podcastreviewshow.com.

Dave also uses his show to drive his business.

Thanks, Dave. You can find Dave Jackson at https://schoolofpodcasting.com/episodes/.

JON FUGLER

While growing my business, I discovered Internet Business Mastery. While in that group, I met Jon Fugler.

Jon wanted to start a mastermind and was looking for members. I took him up on the invitation.

On February 18, 2017, I was sitting in the parking lot of the ice rink on the campus of Iowa State University. My son was there for a tournament. This was our first mastermind call.

Over the years, our mastermind had a variety of members. But, Jon and I have been consistent since that first call.

Jon has radio experience just like me. He played college baseball as did his boys. At the time, Jon was running Recruit Me to help students land college sports scholarships without hiring an advisor.

He has a great story of getting out of that business and into his faith. Here is Jon.

Thanks a ton, Jon. You can find Jon Fugler at https://www.freshfaith247.com.

MARC MAWHINNEY

There always comes a time when you realize you don't know what you don't know. That's when you need a coach.

That came for me in March of 2019.

Marc Mawhinney runs the Coaching Jungle Facebook Group. He hosts the Natural Born Coaches podcast and is an amazing coach.

I discovered Marc while working through a program to improve my sales. One of the instructors in that course recommended Marc.

I joined his group, listened to his show and hired him as my coach.

Here is Marc's strategy to drive his business with is podcast.

Thanks, Marc. You can find Marc Mawhinney at https://www.naturalborncoaches.com/episodes/

MIKE VAN PELT

Mike Van Pelt and I connected in 48 Days Eagles with Dan Miller. I helped Mike launch his True Man podcast.

Mike has a huge heart and helps men with his coaching. Here is Mike sharing his strategy to grow his business.

Thanks, Mike. You can find Mike Van Pelt at http://truemanpodcast.com/.

MICHAEL GRIFFITHS

I am always looking for great ways to grow your audience and business. While working with Marc Mawhinney, I started pursuing joint venture partnerships.

The power of partnerships is amazing. Referrals are also an amazing way to get in front of your ideal customers.

One day on Marc's podcast, I heard Michael Griffiths. He is the founder of Referral Marketing Guru and hosts the Get More Referrals Today podcast.

As a referral expert, of course Michael uses his podcast to build relationships.

You can find Michael Grittiths at https://www.referralmarketingguru.com.au

JIM PADILLA

Now that I have built my courses and coaching programs, I need help creating a selling process.

Enter Jim and Cyndi Padilla. They run Gain The Edge and Sales Team Ready. Jim also hosts the Sales Team Ready podcast.

Jim and Cyndi have been helping me get clear on my offers and build my selling process. It has been amazing.

Here is Jim sharing how he uses his podcast to drive his business.

Thanks, Jim. You can find Jim at https://www.gtenow.com.

YOUR STRATEGY

Big thanks to these 7 amazing experts for sharing their strategies with us today. Hit their websites. They are all experts and some of the best in their niche.

It has been 400 episodes for me. Thanks so much for supporting me and the show. I appreciate all the time you've given me over the years.

Are you ready to create your strategy?

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.