CFO THOUGHT LEADER

1180: Where Finance Meets the Real World | Scott Thorell, CFO Benetrends

Apr 22, 2026
Scott Thorell, a seasoned finance and operations leader now CFO at Benetrends, built his chops at EY, Campbell Soup, and in founder-led businesses. He recounts rising to run a 175-person printing operation, learning tough people and pricing lessons. He explains blending finance with operations, ROBS funding for entrepreneurs, and using AI to scale assessments and compliance.
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ANECDOTE

Young Leader Thrust Into Large Printing Operation

  • Scott Thorell was promoted at 28 to lead a 175-person printing operation after the founder left, forcing rapid growth of his leadership responsibilities.
  • He managed operational issues, culture clashes with a corporate parent, and learned people and compensation lessons through trial and error.
ADVICE

Use Management Courage To Make Tough Calls

  • Exercise management courage by making and clearly communicating tough decisions you believe are right for the business.
  • Explain why decisions were made and their implications to preserve credibility while driving necessary change.
INSIGHT

Funding Meets Retirement Planning Tradeoffs

  • Benetrends combines retirement-plan administration with funding solutions, using ROBS and SBA financing to align tradeoffs like debt, taxes, and ownership dilution.
  • The firm frames itself as a structure and compliance company, not just a lender, to match funding to client risk appetite.
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