
Capital Allocators – Inside the Institutional Investment Industry Paul Rabil - Lacrosse and Entrepreneurship (Capital Allocators, EP.95)
Apr 15, 2019
Paul Rabil, co-founder and CEO of the Premier Lacrosse League, shares his unique journey from a top athlete to a transformative entrepreneur. He discusses the challenges and triumphs of launching a new lacrosse league, emphasizing athlete sponsorship, social media, and player equity. Rabil also highlights his podcast, 'Suiting Up,' and his foundation supporting children with learning differences. With insights on empathy and personal growth, this conversation embodies the spirit of innovation in sports and community.
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Social Media Strategy
- Focus on one social media platform that best suits your audience and content style.
- Consider Instagram for athletes, Twitter for finance professionals, and YouTube for video creators.
Tour-Based Model
- The PLL's tour-based model optimizes distribution and venue scheduling, unlike traditional city-based leagues.
- This approach prioritizes media consumption and allows for better network partnerships, crucial for non-Big Four sports.
Startup League Funding
- Starting a new sports league requires securing a seed round to anchor network deals and venues.
- Rabil prioritized securing distribution and then venues before raising further capital.



