The Instagram Stories - Social Media News 2-16-26 - AI Doesn't Make Work Easier and ChatGPT gets ads
Feb 16, 2026
Ashley Coffey, AI consultant and commentator offering sharp analysis on AI trends. They discuss a Harvard Business Review study showing AI can intensify workloads. They explore how knowledge gaps and reactive adoption drive burnout. They also cover OpenAI adding ads to lower ChatGPT tiers and the risks of ad-influenced chat results.
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AI Expands Workload Not Shrinks It
- AI tools often make workers do more, not less, by enabling faster pace and broader scope of tasks.
- That workload creep can lead to lower quality work and burnout if left unchecked.
Role Creep From AI Adoption
- Pressure to adopt AI pushes workers into roles they didn't have before, expanding responsibilities across teams.
- That skill inflation is unsustainable and risks long-term burnout.
Learn AI Use Deliberately
- Learn AI intentionally and focus on how to use tools to reduce effort, not just add tasks.
- Avoid reactive, poorly implemented AI that increases cognitive load and causes burnout.