Creative Pep Talk 211 - Get Your Work Seen w/ Marketing Legend Seth Godin
4 snips
Dec 11, 2018 
Seth Godin, Marketing Legend, discusses the principles of marketing and the value of focusing on a smaller, engaged audience. They debunk the myth that fame equals talent in the art world and provide strategies for freelancers to attract better clients. The motivations behind art purchases, such as status elevation and emotional connections, are explored. The hosts express gratitude to Seth and recommend his book, 'This is Marketing'.
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Marketing Is Change Work
- Marketing is the work of changing how people see, believe, or act and isn't limited to ads or scams.
- Embracing the marketer role helps creatives and leaders make change effectively.
Choose A Tiny Audience
- Seek the smallest viable audience instead of the largest possible mass audience.
- Make your work indispensable to that small group so they'll find you and spread the word.
Ignore The Wrong People
- Ignore the people you don't want to serve and be specific about who your work is for.
- Build with confidence for that audience rather than reverse engineering mass focus groups.