Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy! Smarter Content Updates: SEO Wins Without the Overwhelm with Alyssa Corso (Part 2)
In this insightful and refreshingly practical episode of the Simple and Smart SEO Show, Crystal sits down with Alyssa Corso—SEO strategist and healthcare content pro—to talk all things content refresh.
Alyssa breaks down her favorite ways to optimize existing content without burning it all down.
Whether you're running a blog in a Your Money or Your Life (YMYL) niche or just wondering if updating the year in your title is enough (spoiler alert: it's not 😅), this episode is packed with real-world tips to make your SEO strategy work smarter, not harder.
💡 Key Takeaways:
- Not All Updates Are Equal: A content refresh doesn’t have to mean a full rewrite. Small additions like FAQs or new sources can move the needle.
- YMYL Content = Higher Standards: If your content impacts someone’s health, money, or safety, Google expects top-notch trust and quality signals.
- Check the SERP Features: See what’s ranking (video packs, AI overviews, People Also Ask), then optimize accordingly.
- Don’t Be That Brand: Simply changing the publish date isn’t an update—it’s shady and ineffective.
- Internal & External Links Matter: Link to your own valuable content and trustworthy external sources like .gov or .edu sites to build EEAT.
- AI Isn’t Replacing You (Yet): Use ChatGPT for brainstorming, but don’t let it do all the thinking for you.
🔥 Memorable Quotes:
- “A content update doesn’t have to be an overhaul... It can be an FAQ insert or updating your sources and links.” - Alyssa Corso
- “If you’re ranking #1 but not in the featured snippet—why not try and go for it?” - Alyssa Corso
✅ Listener Action Items:
- 📝 Audit your older posts—can you add a helpful FAQ or new source?
- 🔍 Search your target keyword and note what SERP features appear.
- 🔗 Add new internal and external links to boost EEA
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Book a Shopify Store Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note:
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But I only ever share products, people, & offers I trust & use myself!