Pricing is one of the trickiest elements of good subscription strategy and one that most practitioners feel unprepared to tackle. Coming up with a simple and clear pricing strategy is really complicated. That's why I invited Mark Stiving to the podcast. Mark is an educator at heart as well as a pricing expert, and in this episode, I ask him all kinds of questions about how to determine, test, communicate, and adjust pricing.

In this conversation, we talk about:

The difference between a ‘Will I’ decision, and a ‘Which one’ decision.
How to raise prices.
Why so many product prices end in nine.

Other links and resources mentioned:

Mark Stiving
Selling Value by Mark Stiving
Win Keep Grow by Mark Stiving
Impact Pricing by Mark Stiving
To be released soon: Power Value by Mark Stiving

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ADVENT SERVICE - 2022-12-06 - St Alban's Catholic Primary School, Cambridge