The Core Report #509 How Indian Brands Are Winning Globally | FCB India's Dheeraj Sinha Explains
This week financial journalist Govindraj Ethiraj is joined by Dheeraj Sinha Group CEO- India and South Asia, at FCB. They discuss the competitiveness of Indian Brands in the global market, catering to different markets in terms of marketing campaigns, improvements in Indian Product design, adapting to short form video, working with influencers and much more. Tune in for insights on marketing and current consumer trends.
(00:00) Introduction
(02:00) State of Indian Brands
(04:43) World Class Excellence
(06:17) Indian Design
(07:11) Designing for India
(08:38) Examples of Indian Brands
(10:27) Adjusting the messaging for different markets
(11:50) Understyling
(12:33) Venturing in different markets
(14:25) Examples of Products
(17:25) FCB’s composition
(19:00) Short form design + digital
(20:52) How a data point can influence marketing
(22:22) Data sets
(23:15) Broad understanding of patterns
(25:22) working with influencers
(28:02) Talent
(32:00) Investment in India
(33:43) Categories have stopped growing
(39:00) Notable campaigns
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