Open Market

Eric on Fundraising Dos and Don’ts

Nov 26, 2025
In this insightful discussion, Eric Franchi, a seasoned venture investor with a knack for fundraising strategies, shares essential advice for founders. He highlights the importance of warm intros and building a solid reputation to enhance fundraising efforts. Eric emphasizes crafting a concise pitch deck and knowing the right questions to ask VCs. He also warns against strategies like creating false urgency or showcasing premature exit plans that can backfire. Most importantly, he encourages resilience in the face of rejection, framing each 'no' as a learning opportunity.
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ANECDOTE

Persistence Built A Meeting With Eric

  • Jonathan Mafi repeatedly showed up publicly and built familiarity before emailing Eric.
  • When he finally reached out Eric already felt like he knew him and took the meeting.
ADVICE

Always Send A Deck

  • Always send a clear deck and a short blurb when asking for a meeting.
  • Make the materials explain your product, market, team, and upside so they do work for you.
INSIGHT

VCs Hunt For 100x Opportunities

  • VCs seek venture-scale opportunities with 100x potential in big, growing markets.
  • Convince them with a unique insight, why now, and why your team.
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